Matthew Valera is Director of Municipal Sales & FL Market at Parking Guidance Systems, LLC where he oversees sales and business development for the North & Southeastern US.  As a lifelong Floridian and 6+ year veteran of the Parking Industry, Matthew proudly represents the second generation of his family that has called this place home.   

Starting out as a Parking Enforcement Officer for the Miami Parking Authority, Matthew quickly blazed a trail for himself through an appreciation of technology and how it can make our industry better.  Having served on the IPMI Technology Committee since 2019, Matthew is no stranger to volunteerism and always seeks to find ways to contribute.  Given the opportunity to serve on the FPTA board will allow Matthew to further immerse himself with the Industry that he is so very passionate about especially in his home state.

Florida International University – Miami, FL    2019-2021    Major: Bachelor’s in arts - Communication 

Broward College – Weston, FL    2016-2019     Major: Associate in Arts - Communication