FPTA Day 4 - Effective Marketing for Your Parking Program: How to Use Modern Marketing Tools and Tactics to Create a Better Parking Experience for Your Customers
DESCRIPTION
When implementing a parking program, providers need to focus on not only selling parking spots, but also providing an engaging experience to their customers so that they keep coming back. During this presentation, we’ll discuss best practices around customer marketing, including signage, social media, public relations, in-app messaging, and more. In addition, we’ll highlight success stories where clients have employed marketing tools and tactics to improve both customer satisfaction and program compliance.
LEARNING OBJECTIVES
Best practices related to utilizing marketing tools to generate users and create a better parking experience.
How communities, campuses, and facilities can effectively engage prospective and existing customers to utilize new technologies.
Feature case studies outlining successful customer service tactics, as well as lessons learned.
SPEAKER(S)
David Hoyt
David, a parking and transportation professional with over 20 years of expertise, manages ParkMobile’s sales teams. Prior to joining Parkmobile, David was National Account Manager for T2 Systems responsible for sales and client relations in the Southeast US, Caribbean, and strategic accounts. David began his parking career with Standard Parking, where he worked for 13 years and served as Vice President of Operations managing the company’s portfolio of municipal and private parking operations throughout the State of Florida.
