FPTA Day 4 -Parking is Never Finished!

Session Title: Parking is Never Finished!

Summary: Check back in with the City of Tallahassee, one year later, to learn how the City’s parking program has continued to renovate the parking experience throughout the City. Hear directly from the Director of Innovation and ParkTally program as the City navigates the future direction of the program, transitioning from the initial headaches and hurdles of 2019 to focus on the broader goals of parking analysis and mobility, public-private cooperation, and engaging neighborhoods and businesses. Each year brings new challenges, including the unexpected twists of a pandemic, and the lessons learned from the City of Tallahassee show that the hard work of building (and maintaining) a sustainable parking operation is never finished.

Brief overview and audience takeaways

Check back in with the City of Tallahassee, one year later, to learn how the City’s parking program has continued to renovate the parking experience throughout the City. Hear directly from the Director of Innovation and ParkTally program as the City navigates the future direction of the program, transitioning from the initial headaches and hurdles of 2019 to focus on the broader goals of parking analysis and mobility, public-private cooperation, and engaging neighborhoods and businesses. Each year brings new challenges, including the unexpected twists of a pandemic, and the lessons learned from the City of Tallahassee show that the hard work of building (and maintaining) a sustainable parking operation is never finished.

 

Speakers:

Christian Doolin - Director of Strategic Innovation, City of Tallahassee, FL

Christian Doolin.jpg

Moderated by: Julie Dixon, Principal, DIXON Resources Unlimited and Allison von Ebers, Associate, DIXON Resources Unlimited

 

Brief Speaker Bio and picture

Christian Doolin is the City of Tallahassee's Director of Strategic Innovation. His experience includes privatizing ports in the Middle East; modeling risk for Homeland Security; developing the Navy's energy efficiency strategy; banking in upstream oil and gas; and touring with Eminem and Ludacris. He is currently responsible for the City's strategic planning, strategic initiatives, legislative affairs, and parking program.

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Presentation Title: Getting Smart:  Strategies for Getting Started with Creating Smart Communities

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FPTA Day 4 - Effective Marketing for Your Parking Program: How to Use Modern Marketing Tools and Tactics to Create a Better Parking Experience for Your Customers